The CeDo success – open price policy, products conforming to the market, perfect logistics
There are sound reasons behind the success of our vigorous company: crucial to that success are factors such as the clear and compelling price policy, products always adapted to the market requirements and of course the logistics concept, functioning flawlessly worldwide. Thus we accommodate without reservation the product preferences and consumption habits, varying greatly from country to country. An example for a successful CeDo concept is the area of refuse sacks: due to a product programme offering the largest selection in Europe, we have secured a clear competitive advantage for ourselves.
The CeDo concept – consistency and flexibility
Consistency in CeDo product quality and consistency in cooperation with our business partners represent the essence of CeDo’s identity, based on jointly evolved and shared values. Apart from this consistency, flexibility is the force driving our thoughts and actions: the rapidly changing market environment and the constant advance of globalisation demand this, because success is unthinkable without flexibility today. Thus our explicit goals include the commitment to marketing globally innovative products with our business partners and to meeting the constant demand for flexibility. Market research across Europe, as well as flexible and cost-competitive production processes, enable us to accommodate the country-specific requirements of the markets supplied. Particular potential is offered in this regard by the expanding economies of Eastern Europe: thus we have strengthened and extended our market position in both Western and Eastern Europe.
The CeDo strategy – think global, act local
CeDo is so successful as a company because international strength is consistently linked up with local competence. The best internal and external ideas are implemented – this creates excellent prospects for our employees and outstanding results for the shareholders. The needs of the markets are analysed intensively and then fulfilled. This forms the robust foundation for sustainable success. We think long-term – and already have the challenges of the future in our sights.